After working in the fashion industry, Liz became aware of some of the dangers and challenges of the culture of fast fashion (the idea that because of quickly changing fashions our clothing moves from design stage to our closets to the second hand pile at a very fast pace forcing quick and cheap production practices). As she spent time working in many developing countries, Elizabeth whitnessed first hand a disregard for production ethics often leading to poor production conditions. She also came to know those who despite the difficult conditions in textile factories where grateful for their jobs.
In 2009, with a passion to connect the consumer with the producer and increase the standard of living for those working in production factories, Elizabeth Roney started Liz Alig. Because it was difficult to source fabrics that were 100% fair trade, she started experimenting with recycling fabrics and upcycling clothing. The first line consisted of a few one of a kind dresses combining important ethical standards, as well as, an eclectic aesthetic gleaned from her travels. Production of the first Liz Alig collection was through a partnership with Mi Esperanza in Tegucigalpa, Honduras. This allowed Mi Esperanza to provide job and small business skills training to women through the production of the Liz Alig clothing line.
A short time later, the Liz Alig label still consists of an eclectic, natural look. The label has now contains casual pieces, as well as, classic one of a kind dresses. As part of the initial business goals, the label is produced by several fair trade groups throughout the world and is designed in a small studio in Indianapolis. The June 2010 Nashville Lifestyle Magazine stated Liz Alig “has really taken off in boutiques in the South and her native Midwest, and it’s easy to see her popularity growing…the clothes are young, vintage-inspired, fun, wearable, and definitely in your budget.” Liz Alig continues to move forward to expand its selection and styles. In 2012 an organic cotton line of clothing was introduced along with hand woven textile items. You can find the Liz Alig label in several stores throughout the country.